Digital Marketing Strategy

Digital Marketing Strategy2018-07-12T21:25:03+00:00

A digital marketing strategy is based on a communication process in which you direct a message to a target audience, depending on how you decide what to say,when and by which channel.

This audience will have a brand impression which, depending on that communication and its effectiveness, will take them to a next step of interaction with your brand, in which they get involved with you and where you must convince them that you have the product or service they need.

Once convinced that your company or brand is their choice to provide a service or product, they will take an action which we call a conversion, this conversion could be translated as a click to purchase online, for example.

Ultimately, your efforts continue and evolve as that customer audience becomes faithful to your brand, generating buy-in and loyalty with your products or services.

Keep in mind that a digital marketing strategy is not complete without website optimization.

Our Team Members

Carlos Pravia
Carlos PraviaConversion Optimization Director
Carlos has more than 15 years working in optimization of user experience, design and development of web projects, incorporation of code to measure almost anything that you want to measure in a web presence and management of digital marketing channels.
User Interface Design
Web Architecture and Development
Team Leadership
Paul Fervoy
Paul FervoyDigital Analyst
Paul has over 20 years of experience in digital marketing and analytics, not only in Costa Rica, but throughout Latin America and the U.S. He is the intellectual author of digital strategies for the company, and is responsible for analyzing data to ensure the continuous improvement of our clients businesses.
Data Presentation
Data Mining
E-business strategy
Didier Fallas
Didier FallasNetwork and Information Security Director
Didier has more than 15 years of experience in Server Administration, in recent years has specialized in cloud computing and security, monitoring traffic, intrusion detection and analysis of the vulnerability of services systems.
Application Hosting
Cloud Computing and Security
Amazon Web Services
Network monitoring Tools
Yarelis Fallas
Yarelis FallasProject Manager
The company’s activities in the services of digital marketing, design projects and web development are in Yarelis’ hands. She is responsible for assigning our team’s daily activities, which is a challenge! She supports communications with clients, facilitates the coordination of activities within work teams and manages budgets.
Project Management
Agile Methodologies
Team Leadership
Natalia Fonseca
Natalia FonsecaAdministrator
The Voice of the office, Natalia is responsible for taking care of our customers and supporting us in a variety of different areas. Natalia continually strives to offer better service and respond in a timely manner with vital information in all communication needs. She is responsible for the Organization of internal activities and oversees our administrative and commercial functions.
Team Leadership
Online Advertising
Domain Registration
Online Marketing
Angie Jiménez
Angie JiménezClient Intelligence Manager
Angie has experience in the use of: information and communication technologies as tools for marketing, likes to work with multidisciplinary teams. She has enjoyed a successful career in the area of customer service, key account management and the generation of long-term business with customers and suppliers.
Data Presentation
Content Marketing
Team Leadership
Tom Fervoy
Tom FervoyClient Intelligence Manager
Tom is in charge of our office in New York, and has extensive experience with major American industries such as entertainment and music. He heads up Account Management and Sales for MiWeb in the U.S.
Social Media Marketing
Business Intelligence
Charlie Flores
Charlie FloresAccount Manager
Charlie is the youngest of the group,and along with Angie, he supports the process of communication between customer and company. Within hisinterests is volunteering, video games and movies.
Data Presentation
Online Marketing
Project Management
Online Advertising
Jessica Chaves
Jessica ChavesDigital Sales Executive
Jessica is very cheerful, careful and decent. She likes to interact with clients and is always willing to help. Currently she works together with Angie and is responsible for preparing sales proposals for our clients. In her leisure time she likes to dance.
Digital Customer Service
Digital Sales
Online Marketing
Business Intelligence

What we do?

Optimize digital presence to achieve business goals