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Analytics

Analytics 2017-05-11T00:28:58+00:00

To make web analytics is necessary to have defined key success indicators that allow to evaluate the web presence of a site, followed by this is required a tool that facilitates the capture of data and the interpretation of an expert.

To define a key indicator of success or KPI (Key Performance Indicator) it is necessary to be defined by the client in the digital marketing strategy. This indicator should be measurable, using Google Analytics, Google Search Console, WebCEO, Screaming Frog Google Tag Manager, among others.

There are four scenarios, with which we must ensure the integrity of the data that are reporting with analytics service:

  1. The customer has already installed Analytics.
  2. The customer has Analytics installed and want us to integrate it with Google Tag Manager, CRM (Customer Relationship Manager), or other.
  3. We do the installation of Analytics on your website.
  4. We do the installation of Analytics on your web site and we integrated it with Google Tag Manager, CRM or other.

Analytics allows you to give a continuous improvement to your web site and digital strategy, as well as make decisions based on measurable and verifiable results.

With the analytic it sets a monitoring, not only of your company, but also the business sector, in order to learn how it operates, who are the key players, which business models are used in web marketing strategies.

The most important thing is that we don’t let our customers alone, monthly carry out at least one session for the review of the indicators, this gives peace of mind to our clients, review results, attend consultations and take actions on the originally planned work plans.

To perform web analytics, it is necessary to have indicators already defined, key in a digital marketing strategy, campaigns of pay per click that directs your target audience to an optimized website, for data that is analyzed with tools that will help us make better decisions about the company’s web presence.

Our Team Members

Eulices Nicot
Eulices NicotDigital Engineer
This Cuban is senior programmer. It is in charge of the maintenance and continuous improvement of the web presence of our customers; mainly those based in the United States. It carries out technical activities enabling to achieve the business goals of the digital strategy.
Tag Manager
Analytics
CRM Integration
LAMP Specialist
Clever Serrano
Clever SerranoDigital Engineer
It is part of the group of programmers who have the responsibility of translating client requirements into reality… develop web applications, development of sites, integration of systems and digital services that enhance their digital marketing activities.
E-learning
Analytics
Tag Manager
Email Marketing
Luis Alonso Chacón
Luis Alonso ChacónDigital Engineer
Luis is one of the web engineers making reality the desires of our customers and keeps in shape on their web pages. He is involved with tasks related to PHP, HTML, CSS and SEO, in addition to Google Analytics, and Google Tag Manager configurations among others. It is one of the quieter engineers.
Web Architecture and Development
SEO
Mobile Optimization
Analytics
German Vargas
German VargasDigital Engineer
German gained experience during his professional practice of the career of business computing in Zarcero, Alajuela, his hometown. Apart from the development and web programming, is considered too restless to stay more than one hour in the same place.
CMS Development
SEM
Analytics
Interface development
Yarelis Fallas
Yarelis FallasProject Manager
The activities of the services of digital marketing, design projects and web development are in her hands. It is responsible for assigning us the daily activities, this is a challenge! Supports communications with clients, facilitates the coordination of activities within work teams and manage budgets.
Scrum
Project Management
Agile Methodologies
Team Leadership
Natalia Fonseca
Natalia FonsecaAdministrator
Voice of the office, responsible of taking care of our customers and supporting us in different areas. She always seeks to offer better service and respond in a timely manner the information and communication needs. It is responsible for the Organization of internal activities and attends administrative and commercial functions.
Team Leadership
Online Advertising
Domain Registration
Online Marketing
Angie Jiménez
Angie JiménezClient Intelligence Manager
Angie has experience in the use of: information and communication technologies as tools for marketing, she likes to work with multidisciplinary teams. She has a successful career in the area of customer service, key account management and the generation of business long-term with customers and suppliers.
Entrepreneurship
Data Presentation
Content Marketing
Team Leadership
Tom Fervoy
Tom FervoyClient Intelligence Manager
Tom is in charge of our office in New York, has experience with major american industries such as entertainment and music. They have direct contact with our customers in that country.
SEO
SEM
Social Media Marketing
Business Intelligence

¿Qué hacemos?

Optimizar presencias digitales para cumplir metas de negocio