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Analytics

Analytics 2018-02-16T02:29:41+00:00

To perform web analytics it is necessary to have defined the key indicators of success that allow you to evaluate the web presence of your site,  and to utilize tools that facilitate the capture of data and the expert interpretation of it.

To define a key indicator of success or KPI (Key Performance Indicator) in your digital marketing strategy these indicators must be measurable, using Google Analytics, Google Search Console, WebCEO, Sreaming Frog, Google Tag Manager, among others.

Within our Analytics service there are four scenarios, with which we can ensure the integrity of the data that is being reported:

  1. The client already has Analytics installed
  2. The client has Analytics installed and wants us to integrate it with Google Tag Manager, CRM (Customer Relationship Manager) or another.
  3. We make the installation of Analytics on your website
  4. We make the installation of Analytics and integrate it with Google Tag Manager, CRM or another.

The analytics will allow you to continuously improve your website and digital strategy, and to make decisions based on calculable, measurable and verifiable results.

With analytics, monitoring is established, not only of your company, but also of your business sector, in order to learn how it operates, who the key players are, and what business models are used in web marketing strategies.

The most important aspect of all is that we do not leave our clients in the dark, we prefer to schedule at least one session every month to review the success indicators. This practice gives our clients peace of mind: we review results, attend consultations, and take action on the work plans originally proposed.

Our Team Members

Eulices Nicot
Eulices NicotDigital Engineer
Originally from Cuba, Eulices is a senior programmer. He is in charge of the maintenance and continuous improvement of the web presence of our customers; mainly those based in the United States. He carries out technical activities to achieve the business goals of our clients’ digital strategies.
Tag Manager
Analytics
CRM Integration
LAMP Specialist
Clever Serrano
Clever SerranoDigital Engineer
Clever is part of our group of programmers who have the responsibility of translating client requirements into reality… developing web applications, development of websites, integration of systems and digital services that enhance digital marketing activities.
E-learning
Analytics
Tag Manager
Email Marketing
Luis Alonso Chacón
Luis Alonso ChacónDigital Engineer
Luis is one of the web engineers on our team making reality out of the desires of our customers and keeps this in shape on their web pages. He is involved with tasks related to PHP, HTML, CSS and SEO, in addition to Google Analytics, and Google Tag Manager configurations among others. It He is known to be one of the our quieter engineers (probably because he’s so busy!).
Web Architecture and Development
SEO
Mobile Optimization
Analytics
German Vargas
German VargasDigital Engineer
German gained experience during his professional career in business computing in the mountain city of Zarcero, Alajuela, his hometown. Apart from his work in development and web programming, he’ll be the first to tell you that he’s too restless to stay in the same place for more than one hour.
CMS Development
SEM
Analytics
Interface development
Yarelis Fallas
Yarelis FallasProject Manager
The company’s activities in the services of digital marketing, design projects and web development are in Yarelis’ hands. She is responsible for assigning our team’s daily activities, which is a challenge! She supports communications with clients, facilitates the coordination of activities within work teams and manages budgets.
Scrum
Project Management
Agile Methodologies
Team Leadership
Natalia Fonseca
Natalia FonsecaAdministrator
The Voice of the office, Natalia is responsible for taking care of our customers and supporting us in a variety of different areas. Natalia continually strives to offer better service and respond in a timely manner with vital information in all communication needs. She is responsible for the Organization of internal activities and oversees our administrative and commercial functions.
Team Leadership
Online Advertising
Domain Registration
Online Marketing
Angie Jiménez
Angie JiménezClient Intelligence Manager
Angie has experience in the use of: information and communication technologies as tools for marketing, likes to work with multidisciplinary teams. She has enjoyed a successful career in the area of customer service, key account management and the generation of long-term business with customers and suppliers.
Entrepreneurship
Data Presentation
Content Marketing
Team Leadership
Tom Fervoy
Tom FervoyClient Intelligence Manager
Tom is in charge of our office in New York, and has extensive experience with major American industries such as entertainment and music. He heads up Account Management and Sales for MiWeb in the U.S.
SEO
SEM
Social Media Marketing
Business Intelligence
Charlie Flores
Charlie FloresAccount Manager
Charlie is the youngest of the group, along with Angie, supports the process of communication between customer and company. Within their interests is volunteering, video games and movies.
Data Presentation
Online Marketing
Project Management
Online Advertising

What we do?

Optimize digital presence to achieve business goals