• CostaRicaFlores.com – Analytics and Adwords Case – Caso de Analítica y mercadeo digital

    IT NOW "Pyme Techie del Mes"  - "Techie Small Business of the Month"

    Costa Rican "Flor del Este" florists were selected as the "Techie Small Business" of the month by the IT NOW magazine in Central America.  Watch this 2 min video to learn how they have achieved so much thanks to digital analytics and marketing.   Did I mention that they are a family-owned and operated micro-enterprise?  Visit ITNOW

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  • Why Twitter is important for your business?

    Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter. Read More
  • Digital Marketing Trends in 2014 – Infographic

    Digital Marketing Trends - 2014 Infographic

  • Google Analytics Summit 2014

    The theme of this year's Partner Summit was "Data in Action" and the Keynote by Paul Muret set the tone by reminding us that to gain business agility we need to have:

    1)  excellent sensory input as provided by GA and other data collection tools and methods, followed by,
    2) great off court analysis which takes into account factors such as the user experience across wwwices, the attribution of marketing initiatives beyond last click analysis and e-commerce data, and lastly
    3) on court reaction through testing the user experience, segmenting and remarketing to audiences

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  • How to Cast a Wide Net with Google AdWords Content Network

    MiWeb recently attended a seminar offered by the Google Agency Training Team on ways to expand the reach of Content Network advertising. Following are the MiWeb team's notes and take-aways. Read More